01For brands & teams
Most teams that adopted AI this year are faster. Few are better.
I close that gap — from brief to final files, on-brand every time.
Francesco Camillo · Creative AI Architect & Strategic Advisor
Adopting AI and getting good at it are not the same thing.
Most organisations that say they’ve adopted AI are only making the same work faster. My job is making it better.
01 Work with me
Three ways to work with me
02For schools & masters
Most AI courses teach tools. Tools change every six months. Judgement doesn’t.
I teach creative direction with AI: how to lock the idea, protect the brand and scale it without losing it.
- Modules
- Masterclasses
03For conferences & events
The AI conversation is stuck on speed. The more interesting question is quality.
Talks for teams who’ve noticed that everything generated is starting to look the same.
- T1“The idea comes before the prompt”
- T2“Your brand rules are your best prompt”
- T3“One idea, every format”
02 Method
How I work
Speed isn’t the problem. Skipping steps is.
- 01
Lock the idea.
Agree the brief and one idea before anyone opens an AI tool.
- 02
Guard the brand.
Write down the brand’s rules before writing a single prompt.
- 03
Scale the idea.
Take one idea into every format without it falling apart.
03 About
About me
For ten years I led creative at The Adecco Group, rising to Global Creative Director: working with senior leadership on brand strategy across 10+ brands, leading teams of up to 30 people and several brand refreshes.
That experience is what makes the change to AI work: I know what good creative work looks like, and I know how to get a whole team there.
04 Contact
If you suspect your team is just going faster, let’s talk.
camillo@francescocamillo.comBased in Barcelona, Spain. Working internationally.